I got to see Ajuma Nasemanya
at work yesterday in a fashion show organized by Lyndsey McIntyre of
Surazuri Modeling Agency that took place at the Ngong Racecourse,
Nairobi. As she walked on the runway I saw grace and humility, I
was inspired. For those who do not know her, here's something about
her.
BACKGROUND INFORMATION
Ajuma as a child |
Ajuma’s mother, Maria, was the
first woman of her generation in the Turkana area to receive an education and
she went on to open and run the Women’s Centre in Lodwar. Her grandfather is an
ex-administration policeman who keeps two homes – a small house in Lodwar and a
Turkana traditional homestead some 15 minutes’ drive from the town. He has
three wives and 25 children and many dozens of grandchildren, including
Ajuma. Ajuma was educated at Greensteads and Greenacres, two excellent
boarding schools outside Nairobi, which follow the British system. Her
education was sponsored together with other young girls from Lodwar by the
Womens Centre. After school she went into training for 400 meter and 800 meter
track running and in 2002 she won the World Junior Championship National Trials
and was third in the World Championship National trials. Her best times are 400
mt – 54 seconds, 800 mt – 2.07 seconds.
NANCY ‘AJUMA’ NASENYANA
Ajuma on the runway |
Born in Lodwar, Turkana District on
August 16 1984, Ajuma was an athlete training with Paul Erang when she made her
first foray into modeling, participating in the Miss Tourism Kenya competition
in 2003. Having won the 400 and 800 mt track events in the Kenya Junior
Championships in 2002 she was now the crowd favorite in a very different type
of competition and won the ‘Miss Nairobi’ title.
On the threshold of pursuing an
athletics career Lyndsey persuaded her to meet some journalists coming to Kenya
to do a story on her search for a Supermodel, they were Gamma Photo Agency.
They met at Jomo Kenyatta International Airport as Ajuma was about to board a
plane to Sweden. The journalists persuaded her to unload her bags and accompany
them to Turkana with Lyndsey for a photo spread for French Magazine Gala. The
photographs taken were to provide the basis for Ajuma’s fabulous portfolio.
They were so taken with Nasenyana that she became the main feature of the
story, which later ran in France's Gala magazine. The pictures
taken anchored Nasenyana's portfolio, presented to international agency Ford
Models, who entered her in Ford's Supermodel of the World competition.
Surazuri then sponsored the 19 year
old to enter the Ford Models Supermodel of the World Search 2003 to represent
Kenya. This is the world’s premier modeling competition with over 50
contestants taking part in a high profile show in New York. Ajuma did her country
proud by being the first black model ever to win a ($50,000) contract in an
international competition that was not aimed solely at promoting black models. In
November 2003, she traveled to Europe to build her portfolio
prior to the supermodel finals in New York City. She soon signed with
agencies in London, Italy, Australia, Spain, Ireland, Canada and Sweden.
Nasenyana participated in the New
York Fashion Week (one of the big four fashion weeks in the world) alongside
Naomi Campbell and Alek Wekl (Sudanese born supermodel and designer) for
designers such as Baby Phat and Carlos Mieness before traveling to Millan
to model for fashion houses such as Ungaro during the Italian Fashion
Week. Paris was the final destination during the winter show season and
Vivienne Westwood made her the lead model in her show.
Ajuma, HOT SECRET campaign. |
Since then, she has shot several
magazine editorials, a video for Lacoste, and a catalogue for Issey Miyake. In
2011, she was also named AFI African Fashion International's, Africa Fashion
Week Model of the Year 2012. Besides modeling, Nasenyana has decried the
apparent trend in her native Kenya toward rejection of the indigenous Black
African physical standards of beauty in favour of those of other communities.
In an interview with the Kenyan broadsheet the Daily Nation, she
stated that "it seems that the world is conspiring in preaching that there
is something wrong with Kenyan ladies' kinky hair and dark skin[...] Their
leaflets are all about skin lightening, and they seem to be doing good business
in Kenya. It just shocks me. It's not OK for a Caucasian to tell us to lighten
our skin [...] I have never attempted to change my skin. I am natural. People
in Europe and America love my dark skin. But here in Kenya, in my home country,
some consider it not attractive."
With child and husband |
In 2004 Ajuma won a 6000 Euro prize
for being voted Best Model of Spanish Fashion Week. In August 2005 she was
voted amongst the world’s 10 most beautiful women by US magazine ‘Complex’. She
has starred in an art house movie that won an award at the New York Film
Festival. In 2006, she flew with the Victoria’s Secret angels including Gisele
Bundchen to participate in a fashion show in LA for which she was paid a
staggering $10,000. In 2007 she was flown to South Africa to take part in the
huge Positive Rocks concert and show in Sun City where she and Aluchi were the
celebrity models for the event. It was a tough decision to quit athletics but
she is not one for regrets. She has adapted easily to the traveling although
she admits it can get lonely. However, her beautiful smile and genuine charm
make her new friends wherever she goes - carrying the Kenyan flag with pride
and grace. Ajuma is now based in New York and is still represented there
by Ford Models. She has shot campaigns for Motorola, Speedo, Vivianne Westwood
and Target amongst many others. She is also featured on Ones2Watch, a
website featuring profiles of the world’s most promising models.
Ajuma is highly intelligent,
charming and ambitious and it is these qualities that make her such a
successful model as well as her slim toned body and fantastic bone structure.
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