Wednesday, 20 March 2013

MY TOP 20 MOST INFLUENCIAL FASHION DESIGNERS OF ALL TIME; THE EYE OF LYONS HUMPHREY


If it was in the 1980s that designer fashion sensed the potential of its power, it was not until the mid-1990s that its full might was realized. Today, a handful of immensely wealthy luxury goods conglomerates own many of the biggest names, while the individually owned designer brands boast sales figures of millions, and even billions, of pounds. This is not something the British, in particular, feel comfortable with. Here is my top 20 most influential designers, you need to know them;

 20) THIERRY MUGLER: The Fantasist

As I like to put it, Thierry Muggner introduced fantasy and extreme cuts into beautiful works of art. Mugler was born in Strasbourg, France on 21 December 1948. His passion led him to focus more on drawing than on school and at the age of 9, he began to study classical dance. He made his first outfit for a girl friend at the age of 14. Mugler published his first photography book in 1988, "Thierry Mugler, Photographe": filled with Mugler’s taste for travel and adventure. This first book was followed by a monograph in 1999 entitled, “Fashion Fetish Fantasy” which assembles photos of his creations. All the designs are worn by Thierry Mugler’s model and celebrity friends in the book. In September 2010, Nicola Formichetti was announced to be the new Creative Director of the Thierry Mugler brand. He changed the brand name to MUGLER, removing the first name, and in January 2011, he launched the brand's first menswear collection.

19) PRADA MILANO: The innovator

It is only very rarely that a brand as well-known and powerful as Prada retains the cachet of a fashion insider's label. Prada is a household name – if ever anyone was in any doubt about that, the title of the Hollywood blockbuster The Devil Wears Prada proves it. More than that, though, the fashion fraternity worships at the altar of Miuccia Prada, who changes her aesthetic – and, indeed, her mind – as often as most of us have breakfast and has the rest of the fashion world running to keep up with her as a result. As well, then, as informing the high street, many of Prada's ideas appear on other people's catwalks, seasons and even years down the line.
The ubiquity of strange and elaborate shoes, even stranger colours, the A-line and dirndl skirt and, this season in particular, lace (as worn most beautifully in the current Prada ad campaign by Linda Evangelista), are all thanks to this designer. Because her viewpoint is difficult to pin down she is labeled "intellectual" but while her intelligence is clearly a force to be reckoned with, she has the instincts of a wildcat when it comes to predicting what people might like to wear six months down the line. Prada is known to have generated trends that were soon emulated by other fashion designers.
18)DOLCE AND GABANA (D&G): The Glamour Gurus
 
 "Molto sexy" indeed are the Italian design pairing of Dolce & Gabbana, who continue to expand, ensuring their joyfully feminine aesthetic influences everything from the red carpet to any young stylish man or woman on the street who knows their designer labels. The irreverent – and more reasonably priced – D&G label carries more clout than most second lines put together.
The quintessentially Italian Dolce & Gabbana aesthetic – think curvaceous tailoring and corseted dresses loaded with floral and animal prints, then scattered with rhinestone for good measure – is unsurprisingly loved by celebrities. Dolce and Gabbana have dressed Kylie Minogue and, of course, Madonna. Significantly, the duo are in possession of that rare thing, a sense of humour, a fact borne out this season by the D&G collection, which taps into the wardrobe of the Queen. That's Her Majesty as played by Helen Mirren in the 2006 film version, the real thing being not quite glamorous enough. Dice and Gabana in introduced Italian glamour and freedom of sexuality in fashion. Dolce and Gabbana are now fundamentally known for wanting to make women look “fantastically sexy”. Many of their designs are adapted from the feminist-era, before being glamorised and modernised.
They describe their style as “sweet and sharp” and “New Millennium cool”. They were once quoted as saying they are mostly concerned with creating the best, most flattering clothes and sparkling trends.
D&G began achieving long awaited awards in the 1990s and, in 1991, they were awarded the ‘Wollmark Award’ and ‘Best Fragrance of the Year’ in 1993. By the end of the 1990s, it was reported that their sales were around $500 million per year. They have now become one of the world’s most successful ready-to-wear companies and are considered Hollywood’s number one choice of designer.

17) VIVIENE WESTWOOD: The national treasure
 
She capitalized on the electric punk look. The queen of punk, the grande dame of British fashion, Vivienne Westwood is a national institution. And rightly so, as if any name embodies the iconoclastic and make-do-and-mend spirit of young British fashion, it must surely be hers. Westwood is as proudly political and brilliantly outspoken as she is innovative, taking little notice of what other designers are up to in favour of following her own interests, which are tied up with the British tailoring tradition, youth culture and French 18th-century painting in equal measures.
For years, Westwood's idiosyncratic persona detracted from her impact as a serious fashion force, but that is no longer the case. Like Comme des Garçons, Westwood has changed the face of contemporary fashion. It's small wonder, with this in mind, that her archive is referenced by so many of her contemporaries. Original and outrageous, British designer Vivienne Westwood is one of the most recognised and influential designers of the late twentieth century.
By her mid twenties, Vivienne Westwood’s life seemed to be passing in a distinctly unremarkable way. At 25, she was married to an air steward, she lived in Willesden, went to church and taught in a local primary school.
Then something remarkable happened, she met Malcolm Mclaren, future manager of the Sex Pistols, and he led her into the underground of the late 1960’s street. He lectured her on the political power of art and liberated her creative desires from their bondage in working class conformity. Westwood became a subversive seamstress of pop.
Her first designs hung in Let it Rock on the King’s Road in 1971. Five years later the boutique, now named Sex, sold ripped T-shirts, chains and assorted bondage gear and Westwood was dressing Johnny Rotten and the Sex Pistols.
The punk storm drove Westwood before it, putting her at the forefront of street culture but, as the drugs wore off and the hangover kicked in, Westwood was left thinking "what next?"
Pirates were the answer. The early 1980s was the time of the New Romantics, an urban arts scene that eschewed gender distinctive dress to delight in the theatre of courtier costume and whirls of eyeliner. Catching their mood, Westwood looked back to the 19th Century for her first collection, which she called Pirates.

 16) RALPH LAUREN: The elder statesman

He became the best selling desidner in the world, and the face of American fashion. There was a time when Ralph Lauren's catwalk shows were among the most influential. Now, though, America, if not the world's, most famous designer has become something of an elder statesman. It's worth noting that his most recent womenswear collection, boasting the Anglophile tendencies that go hand-in-hand with his aspirational aesthetic, chime perfectly with the look of the day; more importantly, though, Ralph Lauren dresses America, from the US Olympic team to any schoolboy in mufti in his Polo Ralph Lauren shirt, complete with instantly recognizable dancing horse.
The "lifestyle" concept was pretty much invented by this designer – not bad, considering he started out selling ties. His company, which celebrated its 40th anniversary this year, recently boasted annual worldwide sales of a massive $12bn, unprecedented even by the designer-fashion industry's highly lucrative standards. 

15) OSCAR DE LARENTA: The King of Evening Wear


Oscar de la Renta was born on July 22, 1932, in the Dominican Republic. At the age of 18, he left the Caribbean to study painting in Madrid. Enticed by fashion, he switched his focus and quickly became one of the most sought-after names in haute couture. His flattering and feminine pieces continue to inspire women all around the world. His pieces are feminine and flattering. His work became the preferred wear of American first ladies. He dressed first lady Nancy Reagan in the 1980s, and then provided the gowns for inaugural events for both Hillary Clinton in 1997 and Laura Bush in 2005. Besides his passion for haute couture, de la Renta has been a tireless patron of the arts. At one time or another, he has served on the boards of The Metropolitan Opera, Carnegie Hall and Channel Thirteen/WNET. He also supports several cultural institutions, including New Yorkers for Children, the Americas Society and the Spanish Institute. He truly is the king of evening wear. In 2002, de la Renta added his name to a whole new business venture: furniture. His 100 pieces for Century Furniture featured dining tables, upholstered chairs and couches. In 2004, despite the risk of lessening the value of his brand as a whole, he added a less expensive line of clothing called O Oscar. He said he wanted to attract new customers whom he could not reach before

14) CHRISTIAN LACROIX: The Absent Friend

He created the new look for haute couture in the 1980’s. Born in Arles in 1951, Christian Lacroix studied Art History at the University of Montpellier. He designed for Pucci for three years, from 2002 until 2005. He diversified into jeans, perfume, childrenswear, lingerie, menswear couture, ready-to-wear and homeware Christian Lacroix has had a double bite of the fashion cake. The Eighties belonged to him and by 2008, he was back again. Originally he intended to become a museum curator - in fact, he is a fashion impresario, who is widely credited with single-handedly saving couture, wooing the media with his wildly photogenic designs. Christian Lacroix's return to couture in 2007 was rapturously received.  He has stores in New York, Paris, Monaco, Dallas, Bahrain - and he is increasingly working in theatre design as well as fashion. Something of a philosopher, his words: "We all look for lost time," sum up his return to form. 

 13) JOHN PAUL GAULTER: The rebel



He created a new world of fashion by blurring the lines of gender, race and sexually. Conical bras, men in skirts, couture crafted in everyday fabrics from camouflage to distressed denim... Now that other designers have assimilated Jean Paul Gaultier's gender-bending, frisky and witty take on fashion, it is all too easy to forget it has its roots here.
Not only is Gaultier's persona larger than life – there was a time when he was probably the most famous fashion designer in the world – he is also the last traditionally trained French-born couturier. When he was overlooked for the top job at Dior in the mid-1990s (John Galliano landed the role instead), he set up his own haute-couture house, which is today a refreshingly contemporary counterpoint to the still mainly frilly and bourgeois designs that otherwise dominate.

12) LAVIN PARIS: Forever Young

They are one of the couturiers to design not only for women but for men and children. Lanvin made such beautiful clothes for her daughter Marie-Blanche that they began to attract the attention of a number of wealthy people who requested copies for their own children. Soon, Lanvin was making dresses for their mothers, and some of the most famous names in Europe were included in the clientele of her new boutique on the rue du Faubourg Saint-HonorĂ©, Paris. 1909, Lanvin joined the Syndicat de la Couture, which marked her formal status as a couturière. One of the most influential designers of the '20s and '30s, Jeanne Lanvin's skillful use of intricate trimmings, virtuoso embroideries and beaded decorations in clear, light, floral colors became a Lanvin trademark. When Lanvin died in 1946, ownership of the firm was ceded to the designer's daughter, who had shared management of the firm from 1942 with a cousin and then a fashion-industry expert. Because Marie-Blanche de Polignac was childless when she died in 1958, the ownership of the House of Lanvin went to a cousin, Yves Lanvin.  From mid-60's through to the takeover by L'Oreal, Lanvin was run by Bernard Lanvin. The export department was in the original factory in Nanterre where all the perfumes were made and bottled. The administrative Head Office was in Paris at 3, Rue de Tilsitt. In 1979 Lanvin bought its independence from Squibb USA and a major PR promotional tour was arranged by Paris in the United States in the same year. Lanvin, is the oldest fashion house still in operation.

11) VALENTINO: King of Classy Beauty

He is known to the world as the king of classics beauty. Known simply by his first name, Valentino Garavani is one of Italy's finest exports. Universally admired for his exquisite couture creations and romantic red carpet gowns throughout his career, he is now in his eighties and retired from his eponymous label, but remains a significant figure in the fashion world.  Valentino Clemente Ludovico Garavani was born on May 11, 1932 in Lombardy, northern Italy.In 1949, at the tender age of 17, he moved to Paris to pursue his interest in fashion and study at the prestigious École des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne. When he finished studying he became an apprentice at Jean Dessès where he sketched every moment he could - these early illustrations carved out his signature elaborate aesthetic. At the end of 2011 The Valentino Garavani Virtual Museum was launched at www.valentino-garavani-archives.org serving as an authoritative resource for the life and works of Valentino. The designer currently resides in Rome, surrounded by friends and family, many of whom he is frequently seen travelling the world with in large entourages, often including his beloved pet pugs.He is in love with red.

10) GIVENCHY: The Iconoclast


He revived the elegance and sophistication of traditional haute couture. "His are the only clothes in which I am myself. He is far more than a couturier, he is a creator of personality," Hubert de Givenchy's muse Audrey Hepburn said of the designer. Loved by some of the most iconic stars of the 20th Century - from Grace Kelly, Elizabeth Taylor, Jackie Kennedy and Wallis Simpson, to his most famous muse Audrey Hepburn - Givenchy's name and legacy have been synonymous with Parisian chic for more than 50 years. Givenchy sold his label in 1988, and retired seven years later, only to watch his former business go from strength to strength under some of the industry's most exciting designers; from John Galliano, to Alexander McQueen, to Riccardo Tisci. Givenchy, now in his Eighties, is almost entirely absent from the fashion spotlight, only emerging to comment on momentous fashion o In 1927, he was born Hubert James Taffin de Givenchy to an aristocratic family in the French city of Beauvais. The family's nobility stemmed from his father's side from the 18th Century, and artistic professions ran through his mother's hereditary line. Having lost his father in 1930, he was raised largely by his mother and maternal grandmother from whom he inherited his passion for fabrics. Inspired, Givenchy left his hometown at the age of 17 for the vibrant opportunities of Paris. ccasions like the royal wedding. Selling his business to Louis Vuitton MoĂ«t Hennessey in 1988, and retiring in 1995, Givenchy was succeeded by widely celebrated and innovative designers including Alexander McQueen, John Galliano, Julien Macdonald, and Riccardo Tisci  - who now stands at the helm of the Givenchy empire, as the creative director for the Givenchy haute couture and ready-to-wear collections. Now in his Eighties, Givenchy - who lives in a country estate Le Jonchet just outside of Paris - has all but removed himself from the fashion world, emerging only occasionally for brief interviews or rare public talks, like the one he gave at the Oxford Union in July 2010. He does occasionally comment on key fashion moments, and earlier this year described Kate Middleton's choice of  former Givenchy designer Alexander McQueen's label for her wedding dress as "a lovely thought, a nice tribute" following McQueen's untimely death in February 2010.

9) VERSACE: The Glamor Puss


A champion of the super model, infusing fashion with the media. Nobody knew, following Gianni Versace's murder in 1997, whether his little sister, Donatella, would be able to step into his shoes. This, after all, was Italy's king of glamour, a highly cultured fashion giant whose baroque aesthetic was beloved by every celebrity from Madonna to – but of course! – Elizabeth Hurley. Versace, it is said, invented the supermodel phenomenon, paying exorbitant fees to have not just one famously beautiful face model in his shows, but them all. His high-camp and even more decadent ad campaigns shot by, among others, Richard Avedon and Bruce Weber, equally set the standard for every other designer.
Donatella's approach, while still based on statement dressing, is relatively restrained and more likely to be inspired by music and film. And after a few wobbly years, she is back on track (as are the figures at this family-run business), dressing the beautiful people.

08) JOHN GALLIANO: The Artist

A true artist and visionary, he revived the house of Christian Dior. When the young British designer John Galliano was appointed creative director at the house of Christian Dior in 1996, the publicity that sprang up around the move was unprecedented. The visionary LVMH chief executive Bernard Arnault couldn't have wished for more. Here was Galliano, the Gibraltan-born son of a south London plumber, heading up a legendary name so steeped in the French bourgeois fashion tradition that the move seemed nothing short of blasphemous. How wrong any of the designer's detractors were. With Wagnerian audacity, Galliano breathed new life into not only Dior, but the haute-couture schedule in general, and his singular and uncompromising vision has been the high point of the most rarefied of fashion calendars ever since. This designer, who shot to fashion fame in the mid-1980s but struggled for more than a decade to make ends meet, is fashion's showman par excellence, and this theatrical approach is applied to Dior as well as his own women’s wear line and his relatively new and ground-breaking menswear line. Dior continues to expand – the latest addition to the line-up is a mobile phone – and, outside of Dior, Galliano's own main ready-to-wear line is also in the ascendant, with a first fragrance scheduled for later this year.

07) GIORGIO ARMANI: The king of lifestyle


He revolutionized corporate dress for men and women. Giorgio Armani is the other great lifestyle designer and is to Italy what Ralph Lauren is to the US. His name is also more wrapped up with the emergence of designer fashion as a juggernaut of immense commercial value and power than perhaps any other. Armani revolutionized tailoring, loosening up the formal jacket to suit men and women of style who continue to wear his fluid, minimally-minded designs to this day.
His name is also the one behind today's symbiotic relationship between film and fashion. Armani famously dressed Richard Gere in American Gigolo, and has long seen the virtue of placing the world's superstars in his front row. In return, no red carpet is complete without his designs. The current Armani poster girl is none other than Cate Blanchett – quite a coup, as every designer wants her.

 06) KARL LAGERFELD: The Icon

A true fashion icon, head of Chanel, Fendi and his own label. Karl Lagerfeld is not only our greatest living couturier, he also has an appetite for youth culture that is insatiable and, indeed, admirable – we all know about his iPod collection and that he slimmed down to a shadow of his former monumental self to fit into jeans designed by his fashionable young friend, Hedi Slimane. As designer of the Chanel label for over a quarter of a century, Lagerfeld could so easily bask in the sunlight of former glories but ' he's too restlessly energized a character for that. He's involved in book publishing, promotes young musicians, shoots his own ad campaigns and his persona is as iconic as the French fashion institution he presides over. This is, then, the original multitasking renaissance designer setting the standard for generations to come.

05) ALBER ELBAZ: The Craftsman

Like Pilati, master craftsman Alber Elbaz did a spell at Yves Saint Laurent, but then the aforementioned Ford installed himself at the helm of the label in his place. At the time, the Israeli-born designer was so overwhelmed that he disappeared for a year, only to emerge at what might go down in history as his spiritual home, the privately owned Lanvin.
The Lanvin womenswear collection is now a favourite with any well-dressed fashion editor or model one might care to mention – think quite the finest little black cocktail dresses and a mean line in trench coats. His menswear is gathering momentum too, also boasting a slightly frayed around the edges but discreet luxury that is both commercially viable and fresh. Elbaz himself, a self-deprecating soul never knowingly spotted without a bow tie, is one of the most popular figures in contemporary fashion. The fact that, in a shark-infested world, he appears quite as loveable as his designs only adds to the charm of this increasingly influential label.

04) ALEXANDER MACQUEEN: The Visionary



Known as the creative a genius, he infused high scale tailoring with avant garde design. McQueen's vision has always been darker than Galliano's, but this designer, too, has been responsible for some of the greatest shows in fashion history: McQueen has created Perspex catwalks showered with rain and others that burst into flames; and he has required models to skate around a larger-than-life-size snowstorm or stalk the world's most glamorous padded cell.
Since the early 1990s, when the Savile Row-trained designer graduated and the late Isabella Blow famously bought his entire degree collection, McQueen has been the subject of controversy, but that belies both the clarity of his vision and the beauty of his work.
On a street level, the scandalous "bumster" trouser that he pioneered 15 years ago led to the revival of the low-slung hipsters that have been worn ever since. Meanwhile, a spell as creative director at Givenchy gave him access to the French haute-couture ateliers, which gave his work a refinement that continues to develop and now, owned by the Gucci Group (it has a 51 per cent share of his company) McQueen heads up his own brand, which announced profitability for the first time earlier this year.


03) CHRISTIAN DIOR: The maverick

Dior reinstated the post war feminine silhouette, and dominated the couture circuit. Fashion designer Christian Dior began his fashion career by selling sketches of hats to Parisians in 1935. He drew dresses too, but initially his hats were more in demand. Dior worked hard on his dress designs, though, and three years later he was employed by Robert Piguet. At the onset of war, Dior went to fight in the south of France. Returning to Paris in 1941, he worked in Lucien Lelong’s fashion house. With the war over and the world looking for something new, Dior established his own house in 1946, backed by the textile manufacturer Marcel Boussac. For his first collection, Dior created the New Look for which his fashion house became renowned. Its feminine elegance, with delicate shoulders, tight waist and full skirt, was inspired by the spirit of Parisian women. The opulence of his designs contrasted with the grim post-war reality of Europe, and helped re-establish Paris as the joyful fashion capital it had once been. In the 11 years before his death, Dior dictated European style. Each of his collections had a theme – the classic suit, the ballerina skirt and the H, A and Y lines that ruled the early 1950’s. Dior was first to arrange licensed production of his designs. Furs, stockings, ties and perfume were manufactured in regional centres across the world, spreading his brand name quickly about the globe. When he died suddenly in Italy, in 1957, Yves Saint Laurent, Dior’s assistant of four years, took over as head designer.

02) YVES SAINT LAURENT: The Renaissance Man


One of my most favorite fashion designers of all time. He is a legend. He introduced the trouser suits to women wardrobe. Yves saint Laurent is a designer that every fashionista must know. The son of an insurance company manager, Yves Henri Donat Mathieu Saint Laurent left home at the age of 17 to work for the French designer Christian Dior. He would go on to become one of the most celebrated designers in history. Yves Henri-Donat Matthieu-Saint Laurent was born on 1 August 1935 in Oran, Algeria to Charles and Lucienne Saint Laurent. He had two younger sisters called Michelle and Brigette for whom he designed dresses in his early years. At the age of 18 years, he moved to Paris where he enrolled in the Chambre Syndicale de la Couture where his designs gained more attention. Saint Laurent was introduced to designer Christian Dior by Michel De Brunoff, the editor of French Vogue. To start with, he was given mundane tasks to complete but after winning first prize in the International Wool Secretariat contest for his cocktail dress design in 1954, Yves Saint Laurent landed the job of Haute Couture designer when Dior died in 1957 at the age of 52. At the tender age of 21, he launched a spring collection for the fashion house and gained critical acclaim for his dresses as the head of the House of Dior. In 1960, he was conscripted into the French Army. His spell in the service was short-lived however, and he was transferred into a French mental hospital suffering from stress, where he underwent psychiatric treatment, including electroshock therapy, for a nervous breakdown. He served in the military for just 20 days. In 1962, in the wake of his nervous breakdown,


Saint Laurent was released from Dior and started his own label, YSL, financed by his companion, Pierre BergĂ©. The Rive Gauche boutiques for women were established in 1966, and men's wear followed in the 1970s. He was the first designer to use ethnic minorities as models on the runway. He was also known during this period as one of 'Paris' jet-set' due to always being seen in French and US night clubs. He was a heavy drinker and frequent user of cocaine during the 1960s and 1970s. 'YSL' is perhaps most famous for "Le Smoking" tuxedo jacket, see-through blouses, peasant blouses, bolero jackets, pantsuits and smocks. By feminising the basic shapes of the male wardrobe, YSL set new standards for world fashion. He not only adapted the male tuxedo for women, but also safari jackets, pea jackets and flying suits. His 1971 radical '40s' collection shocked critics, as did the advertising campaign for the first YSL men’s fragrance, 'Pour Homme' which featured Yves himself posing nude. In 1977, YSL launched the very popular 'Opium' perfume. In 1983, he became the first living fashion designer to be given a solo exhibition at the Metropolitan Museum of Art. In 1993, the Saint Laurent fashion house was sold to the pharmaceuticals company, Sanofi, for approximately $600,000,000. YSL held a 300-model fashion extravaganza at the final match of the 1998 World Cup football tournament in the Stade de France, and the following year he was awarded a 'Lifetime Achievement’ award from The Council of Fashion Designers of America. On his retirement, Saint Laurent became increasingly reclusive and spent much of his time at his house in Marrakech, Morocco. In 2007, he was made a Grand Officer de la Legion d'honneur by French President Nicholas Sarkozy. Aged 71, he died from brain cancer in June 2008 on a rare trip back to his native Paris. President Sarkozy said in tribute, "Yves Saint Laurent was convinced that beauty was a necessary luxury for all men and all women." A few days before his death he married his long-term partner Berge in a civil ceremony. His body was cremated and his ashes scattered in the Majorelle Garden in Morocco, which he regularly visited and found to be inspiring. A number of the designer's belongings were sold at auction the year after his death, including Egyptian sculptures and paintings by Picasso. He had collected these works with Berg who decided to sell them as 'it has lost the greatest part of its significance'. Some of the proceeds were donated towards creating a new foundation devoted to Aids research.

01)    COCO CHANEL: The Queen of Fashion



Chanel democratized fashion by bringing comfort and practicality to haute couture dress. Designer Coco Chanel was born Gabrielle Bonheur Chanel in 1883, although she would later claim that her real date of birth was 1893, making her ten years younger. Her place of birth was also something that she sought to disguise. Coco was born in the workhouse in the Loire Valley where her unmarried mother worked, although she asserted that she was born in Auvergne. Her mother died when she was six years old, leaving her father with five children, whom he quickly farmed out to various relatives. The young Chanel was sent to the orphanage of the Catholic monastery of Aubazine, where she learned the trade of a seamstress. School vacations were spent with relatives in the provincial capital of Moulins where Gabrielle learnt to sew with more flourish than the nuns at the monastery had been able to teach her. When she turned 18, she left the orphanage, and took up work for a local tailor. Later, when questioned, Chanel would claim that when her mother died, her father sailed for America and she was sent to live with two cold-hearted spinster aunts. She even claimed to have been born in 1893 as opposed to 1883, and that her mother had died when Coco was six instead of 12. All this was done to diminish the stigma that poverty, orphanhood, and illegitimacy bestowed upon unfortunates in 19th-century France. It was during a brief stint as a singer in cafes and concert halls that Gabrielle adopted the name Coco, a nickname given to her by local soldiers who went to watch her.


World War I led her to move to the resort town of Deauvile, where Chanel became the mistress of a rich ex-military officer and textile heir Etienne Balsan in 1908. At the age of 23, she became his mistress and moved into his chateau, where she lived for three years. It was here that she started designing and creating hats as a diversion, which then turned into a commercial venture. She then started a relationship with a wealthy English Industrialist called Arthur Edward 'Boy' Capel who was a friend of Balsan. He installed her into a Parisian apartment and financed her first shops. The relationship lasted nine years, even after Capel married in 1918. Through the patronage and connections that these men provided she was able to open her own millinery shop in Paris in 1910 and she soon had boutiques in both Deauville and Biarritz.


In 1919, the single most devastating event of her life occurred when Capel was killed in a car accident. She commissioned a roadside memorial at the site of the accident. Twenty-five years after the event, she told a friend: "His death was a terrible blow to me. In losing Capel, I lost everything. What followed was not a life of happiness I have to say." During the 1920s, Coco Chanel became the first designer to create loose women's jersey, traditionally used for men's underwear, creating a relaxed style for women ignoring the stiff corseted look of the time. They soon became very popular with clients, a post-war generation of women for whom the corseted restricted clothing seemed old-fashioned and impractical. By the 1920s, Maison Chanel was established at 31, rue Cambon in Paris (which remains its headquarters to this day) and become a fashion force to be reckoned with. Chanel became a style icon herself with her striking bob haircut and tan placing her at the cutting edge of modern style. In 1922, she launched the fragrance Chanel No. 5, which remains popular to this day. Two years later, Pierre Wertheimer became her business partner (taking on 70% of the fragrance business), and reputedly her lover. The Wertheimers continue to control the perfume company today. In 1925, Chanel launched her signature cardigan jacket, and the following year matched its success with her little black dress. Both items continue to be a staple part of every Chanel collection. During World War II, Chanel was a nurse, although her post-war popularity was greatly diminished by her affair with a Nazi officer during the conflict and she moved to Switzerland to escape the controversy. However, she ended this self-imposed exile in 1954, returning to Paris when she took on Christian Dior's overtly feminine New Look.


She expanded the signature style with the introduction of pea jackets and bell-bottoms for women. Her new collection, panned by the press in Europe, was a hit in the United States. Hollywood stars including Audrey Hepburn and Grace Kelly fell in love with her effortlessly stylish boxy cardigan suits. During her life, Coco Chanel also designed costumes for the stage, including Cocteau's 'Antigone' (1923) and 'Oedipus Rex' (1937) and cinematic works such as 'La Regle de Jeu'. A Broadway musical of her life opened in 1969, with Katharine Hepburn taking the role of Chanel. Coco Chanel worked until her death in 1971 at the age of 88, spending her last moments in the style she had become accustomed to at her opulent private apartment in The Ritz. Karl Lagerfeld has been chief designer of Chanel's fashion house since 1982. His ability to continuously mine the Chanel archive for inspiration testifies to the importance of Coco Chanel's contribution to the world of fashion. The first film about Chanel was 'Chanel Solitaire' in 1981, with Marie-France Pisier playing the designer. This was followed by the American TV movie 'Coco Chanel' in 2008, which rewrote her history by overlooking her connections to the Nazis.In 2009, French actress Audrey Tatou played the designer as a young woman in 'Coco Before Chanel'.